Establishing your Sphere of Influence
- Choosing forums
- Hub pages
Building up a blog or website:
- Acquiring content
- How to enhance circulation
Identifying clients and products
- How knowledge is sold.
- Identify a potential service.
Establish the value of your expertise
- Proof of concept
- Creative marketing demonstrations
- Have potential clients contact you so you don’t have to sell.
Leveraging your time
- Working with others
- Key Support people
- Open Innovation
Continually reevaluate your niche and capabilities
Establishing your identity / brand