Overview of course themes: several technical aspects of developing expertise and several strategic aspects of developing expertise. General questions.
Before one settles on any important choice, such as choosing a niche in which you will devote the greater part of the rest of your life, it's essential to know that you haven't overlooked or excluded some critical possibilities or critical data with which to make that choice. So a first step, before one begins to narrow any options, let alone make choices, is to expand options and expand your thinking. Divergent thinking is a generally important, but uncommon skill of the pre-eminent knowledge worker. We'll use these techniques of divergent thinking, as well as some techniques of innovation and creativity (especially creating a career) to expand options of both ends and means as we consider our skills, knowledge base, motivators, interests, experience, connections and other considerations.
Blogging, Maintaining a Website, Social Media: Overview and Examples of How to Leverage Knowledge and Expertise
Blogging, becoming the node of a social network, establishing a website - these are ways of optimizing your niche and expanding your influence. Think about examples of bloggers you follow - do you perceive them as credible experts? How do they provide value to readers? Can one earn a living as a blogger? How does one develop and maintain a website, choose a theme, optimize keywords, enhance circulation, earn a living? What about how social media has changed the ways in which we connect with one another? Facebook, Twitter and Linked In continue to evolve and impact our ability to leverage ourselves as authorities in our chosen areas of interest.
Guest speakers Quang Ly and Jon Deutsch will share their experience on how to use blogs, a website and social media as part of an overall strategy to capitalize on expertise and/or make an impact.
Hillary Wittich will share how mind mapping enables her to capture a thought, and then uncover potential common threads, or themes as she begins to link thoughts together through associations and by cross linking through multiple maps.
Session 4: Making Choices, Realizing Opportunities
At some point -- soon -- you need to stop exploring and make choices. To do so, you need to change frames and move from divergent to convergent thinking.
Where can convergent thinking be applied?
Convergent Thinking to find market niche
Convergent Thinking to identify areas of expertise
Convergent Thinking to assess market demand
Convergent Thinking to message potential clients
Session 5: Carving Out a Niche: Case Studies with Professional Expert Witnesses
1. Identifying Areas of Expertise
Early Career: Matching Proficiencies to Market Demand
Early Career: Marketing and Building Momentum
Early Career: Building a Sustainable Business
Career Progression: Adapting to Market Changes
Career Progression: Establishing Alliances
Career Progression: Diversifying Expertise
Career Progression: Staffing and Building Infrastructure
2. Career Opportunities as an Expert Witness
Court Qualification as an Expert Witness
Establishing Reputation and Working with Attorney Stakeholders
Rebuilding Reputation When Things Go Wrong: Resilience as an Expert
Identifying New and Emerging Opportunities to Serve as an Expert
Opportunities for Experts outside the Courtroom
3. Other Issues and Insights